Northern California January ShowJanuary 15-17, 2019


Grand Sierra Resort
2500 E. Second Street
Silver State Pavilion & Nevada Exhibition Center
Reno, NV. 89595

Event Information:

Show Dates: 
January 15 - 17, 2019 | Tuesday - Thursday   

Show Hours: 
9AM - 6PM | Tuesday - Wednesday 
9AM - 3PM | Thursday
The building will be open to reps from 8AM - 7PM on Tuesday & Wednesday for early and late appointments, and from 8AM - 3PM on Thursday. 

Show Location
Grand Sierra Resort
Silver State and Nevada Show Rooms
2500 E Second Street
Reno, NV 89595

The Grand Sierra will be offering rooms to exhibitors and retailers of WWSRA starting at $39 per night for a standard room to $59 per night for an upgraded Grand King in the A tower. Please call 800-648-5080 and tell them you are with WWSRA, block name: NCP 2019/WWSRA - January to receive the discounted rates!

Click HERE to access the online reservation system:

The cut off date for the Northern California Preview will be January 4th, 2019, please reserve your rooms before this to lock in the discounted rate.

Retail Pre-registration Deadline: 
January 14
Make sure to pre-register for the show! Pre-registration is FREE and saves time!!

Food Service:
There are several restaurants for both fast food and sit down dining throughout the casino.

Free to both guests of the hotel and daily attendees.

Directions to Grand Sierra Resort:

Will be FREE and available throughout the halls! 

WWSRA Cocktail Hour ~ Sponsored by your Reps & Exhibitors!! 
January 15 at 7PM, Lex Lounge in Grand Sierra Resort 

Retailers Why attend?
Regional shows are designed to facilitate the buying cycle between manufactuers' sales reps and their retailers/buyers across the winter sports, outdoor and active lifestyles industries. 

Pre-registration is FREE and easy. Let your exhibitors know you are coming and save time by signing up now! On-site registration lines can run fairly long and you will be required to bring some form of Shop Identification to register at the show (i.e. Business Card, Shop ID Card, Business License, Pay Stub, etc.).